Tri Wahyudi +8 Years Experience of Social Media and Content
Experienced in social media marketing for 8 years (BookMyShow, Planetmoto, Kasirco, PetnPop, Kemanayo). Passionate about analyzing data, trends, and pop culture. Skilled in video content creation, content strategy, copywriting, reporting and analysis, web content writing, and KOL management.
Content Analyst and Content Editor at BookMyShow 🎟🎬🎤
BookMyShow is an online ticketing platform for movies and events from India. It launched in Indonesia in 2016, where I joined as a Content Analyst and was later promoted to Content Editor. I managed BookMyShow’s social media (Facebook, Twitter, YouTube, Instagram, LINE, BBM Channel), blog (Wordpress), and movie site.
Here are my achievements at BookMyShow over 5 years (2016-2021):
- Grew social media followers across all platforms from 0 to 200K in 5 years
- Achieved a total of 5 million views on the YouTube channel; the most popular videos were actor and musician interviews as well as game challenges I curated
- Created viral meme content on Twitter that reached over 1 million organic impressions and was covered by online media
- In 2020, grew BookMyShow’s blog to 18 million page views
- Verified the Giphy account to enable GIF features on Instagram Stories
- Collaborated with the CGV team to create an April Fools campaign, including concepts like Bangsurit (super cheap seats) and Pantang Nonton Sendiri (never watch alone)
Senior Social Media at Mahitala Bramanta Digital (PetnPop & Kemanayo) 🐱🐶🌴
PetnPop is a POS system for pet shop businesses, and Kemanayo is a personal travel assistant that also provides travel tips. I joined them as a Senior Social Media Specialist in January 2022, managing the social media platforms of both brands (Facebook, Instagram, TikTok, and YouTube).
Here are my achievements at PetnPop & Kemanayo during my 6-month tenure:
- Collaborated with major pet food brands such as Cleo, Hill’s, and Nature Bridge for social media activities on PetnPop’s platforms
- Increased Kemanayo’s social media followers by 5% and PetnPop’s by 15% within 6 months
Senior Social Media at Planetmoto 🛵
Planetmoto is a buy-and-sell platform for used motorcycles and an affiliate of Planet Ban. I joined as a Senior Social Media Specialist in September 2022, where I managed Planetmoto’s social media channels (Instagram, TikTok, Facebook, Twitter, YouTube, and WhatsApp groups) as well as KOL activations.
Here are my achievements at Planetmoto over nearly 2 years:
- Grew Social Media Following to 50k in 2 Year: Successfully expanded audience across all platforms, showcasing strong community engagement and content strategy
- Achieved 23 Million Impressions on Instagram: Demonstrated exceptional capability in creating engaging and impactful content
- Garnered 8.5 Million Views on TikTok: Leveraged platform trends and innovative video content to capture a substantial audience
- Attained 12 Million Views on YouTube: Produced and optimized video content to attract and retain a significant viewer base
- Collaborated with Renowned Brands : Partnered with Planet Ban, Continmoto, and Cargloss Helmet, enhancing brand visibility and engagement
- Engaged with Key Opinion Leaders (KOL): Worked with high-profile KOLs like Iben Ma and Bintang Emon, along with various macro, micro, and nano influencers to expand reach and influence
- Generated ±800 Marketing Qualified Leads from Social Media in 3 Months: Implemented effective social media campaigns that converted a substantial number of leads, contributing to business growth
Social Media Management for Kasirco 💻
Kasirco is a company specializing in the sale of cashier equipment, ranging from software to hardware. I managed Kasirco’s social media (Facebook, Instagram, TikTok, and YouTube). From June 2024 to September 2025, I organically generated 64K impressions.
Content Creator Book Reviewer @Yudichu 📚
With strong skills in crafting video scripts for social media, I’ve been growing my personal account (@yudichu) by creating book reviews. Within a year, this effort organically garnered over 600K impressions across Instagram, TikTok, and YouTube Shorts.
Apabedanya.com 🔎
I have a blog called apabedanya.com; a blog that shares the differences and comparisons of all things while also presenting content of various topics such as pop culture, trend stuff, lifestyle, social media, technology, and life hacks. From Nov 2015 to Sept 2025, we reached 228k organic page views.
| Check out my social media portfolio here and my articles portfolio here. I also write some short stories on my blog, one of them is Kasuari Mimpi Terbang (The Cassowary Who Dreamed of Flying). |