My name is Tri Wahyudi. Experienced in social media marketing for 8 years. Passionate about analyzing data, trends, and pop culture. Skilled in video content creation, content strategy, copywriting, reporting and analysis, web content writing, and KOL management.
Familiar with social media and analytic tools (e.g., Meta Business Suite, Facebook Insights, Instagram Analytics, Giphy, Hootsuite, Bit.ly, Tweetdeck, Twitter Analytics, Facebook, Later.com, Sprinklr, YouTube Studio, Google Analytics, YouTube Music Charts & Insights, Iconosquare, TikTok Analytics).
I also have a blog called Apabedanya.com since 2015. Apabedanya.com is an entertainment blog that shares the differences and comparisons of all things while also presenting content of various topics such as pop culture, trend stuff, lifestyle, social media, technology and life hacks. Since 2015 until now, organic page views have reached 220,000. Want to collaborate or need content placement? Contact me here.
As a SEO Writer and Social Media Specialist 📝📱
Experienced a social media specialist for 8 years, starting from creating a plan, manage, and analyze content. Also following and monitoring trends to develop brands on social media. I have written more than 300 articles on the BookMyShow Indonesia blog since February 2016 and I have attracted millions of page views.
As a Content Analyst in 2016-2018, I’m helping Head of Content to create content calendar for social media. Manage, schedule and execute all social media (Facebook, Twitter, Instagram, LINE, YouTube). Write blog about movies, events, concerts, and entertainment stuff. Create weekly and monthly report for all social media. Attending movie screening and events; live-tweet and live-instagram. Interview celebrity, writing video script for interview, games, and radio ads script. Monitoring user reviews on BookMyShow website. Contribute in content ideas. Organizing all contest/quiz. Take part to create marketing proposal/evidence for event or concert.
As a Content Editor at BookMyShow SEA 🎟
As former Content Editor at BookMyShow. I am responsible in supervising content on social media (create content, verify content, and reporting), blog (writing, proofreading, re-structuring and editing articles), website content (update movie page website; synopsis and banner), and helping Head of Content to create an editorial calendar. I’m also crafting creative concept for all digital channel (YouTube interview, games, challenge, weekly quiz on social media, activity on concert) in order to buzz the movie and concert campaign awareness.
The other important task is help the marketing team to earn some cool ideas campaign (offline & digital). I’m also in charge to create press release and blast to media. I’m leading social media team that consist of 3 persons (me, social media associate, and intern) and provide ideas, strategy, and digital campaign concepts to increase BookMyShow awareness and engagement on social media. Working in entertainment industry, I am also in touch with Indonesian cinemas, movies community, film distributors, Indonesia production house, and concert promotors.
Here are my achievements at BookMyShow:
- Grew social media followers across all platforms from 0 to 200,000 in 5 years
- Achieved a total of 5 million views on the YouTube channel, with the most popular videos being interviews and game challenges featuring actors and musicians, all scripts produced by me
- Created viral meme content on Twitter that reached over 1 million organic impressions and was featured by online media
- Collaborated with CGV’s team to launch April Fool’s campaigns, including “Bangsurit” (super budget seat) and “Pantang Nonton Sendiri” (Say No, Watching Alone)
- In 2020, grew BookMyShow Indonesia’s blog traffic to 18 million page views
- Verified the Giphy account to enable branded GIF features on Instagram Stories.
as a Senior Social Media at PetnPop & Kemanayo
I was Senior Content & Social Media Specialist at Mahitala Bramanta Digital (MBD). Mahitala Bramanta Digital is a technology company that provides digital business solutions. I’m managed brand Kemanayo, personal travel assistant and PetnPop POS (Point of Sale) for pet business for 6 months.
Here are my achievements at PetnPop & Kemanayo:
- Collaborating with major pet food brands such as Cleo, Hill’s, and Nature Bridge for PetnPop’s social media activities
- Increased Kemanayo’s social media followers by 5% and PetnPop’s by 15% within 6 months
as a Senior Social Media at Planetmoto 🛵
My latest experience as Senior Social Media at Planetmoto. I led and mentored one social media intern, providing guidance on content planning, copywriting, and performance analysis. Planetmoto is an instant sell and buy proposition for motorcycle, an affiliate of Planet Ban. Here are my achievements during my time working there:
*Grew Social Media Following to 50k in 2 Year: Successfully expanded audience across all platforms, showcasing strong community engagement and content strategy
*Achieved 23 Million Impressions on Instagram: Demonstrated exceptional capability in creating engaging and impactful content
*Garnered 8.5 Million Views on TikTok: Leveraged platform trends and innovative video content to capture a substantial audience
*Attained 7 Million Views on YouTube: Produced and optimized video content to attract and retain a significant viewer base
*Collaborated with Renowned Brands: Partnered with Planet Ban, Continmoto, and Cargloss Helmet, enhancing brand visibility and engagement
*Engaged with Key Opinion Leaders (KOL): Worked with high-profile KOLs like Iben Ma and Bintang Emon, along with various macro, micro, and nano influencers to expand reach and influence
*Generated ±800 Marketing Qualified Leads from Social Media in 3 Months: Implemented effective social media campaigns that converted a substantial number of leads, contributing to business growth
Freelance social media manager for Kasirco, a B2B POS system brand
I’m currently managing KASIRCO’s social media—a B2B brand offering POS system solutions. I’ve implemented strategic content pillars specifically tailored for B2B audiences. From June 2024 to mid-January 2025, organically generated +12k impressions across Instagram, Facebook, YouTube, and TikTok.
Growing my personal social media @yudichu as a content creator and book reviewer 📚
With strong skills in crafting video scripts for social media, I started creating book review content on my personal social media accounts. From Oct 2024 to May 2025, this effort organically garnered +83k impressions across Instagram, TikTok, and YouTube Shorts.
Check out my social media portfolio here and articles here 🔎
Want to grow your social media and blog? Let’s connect on Linkedin below!
