My name is Tri Wahyudi (Yudi). Experienced in social media marketing for 8 years (BookMyShow, Planetmoto, Kasirco, Kemanyo, PetnPop). Passionate about analyzing data, trends, and pop culture. Skilled in video content creation, content strategy, copywriting, reporting and analysis, web content writing, and KOL management.
As a Content Editor for 5 Years at BookMyShow
I managed social media and content for BookMyShow from February 2016 to April 2021. My responsibilities included:
*Creating editorial plans for Instagram, Facebook, Twitter, YouTube, LINE, and BBM Channel
*Analyzing current trends to develop weekly topics for social media and the blog
*Preparing weekly and monthly social media reports
*Covering movie screenings, events, and press conferences
*Writing articles for the BookMyShow blog
*Took part in video content production, handling interviews and scriptwriting for games, challenges, and more.
*Managing relationships with film publicists, production houses, cinemas, movie distributors, and other stakeholders
*Supporting the marketing team (Writing radio scripts, creating and distributing press releases, developing copy for newsletters generating ad ideas and content timelines, providing movie content for the Grab app collaboration)
Here are my achievements at BookMyShow:
- Grew social media followers across all platforms from 0 to 200,000 in 5 years
- Achieved a total of 5 million views on the YouTube channel, with the most popular videos being interviews and game challenges featuring actors and musicians, all scripts produced by me
- Created viral meme content on Twitter that reached over 1 million organic impressions and was featured by online media
- Collaborated with CGV’s team to launch April Fool’s campaigns, including “Bangsurit” (super budget seat) and “Pantang Nonton Sendiri” (Say No, Watching Alone)
- In 2020, grew BookMyShow Indonesia’s blog traffic to 18 million page views
- Verified the Giphy account to enable branded GIF features on Instagram Stories
as a Senior Social Media & Content Specialist at PetnPop & Kemanayo
I was Senior Content & Social Media Specialist at Mahitala Bramanta Digital (MBD). Mahitala Bramanta Digital is a technology company that provides digital business solutions. I’m managed brand Kemanayo, personal travel assistant and PetnPop POS (Point of Sale) for pet business for 6 months. My responsibilities:
*Created content pillars and editorial plans social media content (Facebook, Instagram, TikTok, YouTube, Twitter).
*Produced weekly and monthly social media reports
*Collaborated with potential partners and KOLs/Influencers for social media activations and marketing campaigns
*Covered events and participated in video content production, including interviews, scriptwriting, and on-camera talent roles
Here are my achievements at PetnPop & Kemanayo:
- Collaborating with major pet food brands such as Cleo, Hill’s, and Nature Bridge for PetnPop’s social media activities
- Increased Kemanayo’s social media followers by 5% and PetnPop’s by 15% within 6 months
as a Senior Social Media at Planetmoto 🛵
My latest experience as Senior Social Media at Planetmoto. Planetmoto is an instant sell and buy proposition for motorcycle, an affiliate of Planet Ban. I managed Planetmoto (Planetaja.com) social media from Sept 2022 to June 2024. My responsibilities:
*Created editorial plans and managed social media content across Instagram, TikTok, YouTube, Facebook, Twitter, LinkedIn, and WhatsApp groups
*Researched the latest trends on a daily basis to develop relevant content
*Prepared weekly and monthly social media reports
*Reached out to and collaborated with potential partners and KOLs/Influencers for social media and marketing activations
*Participated in video content production, including handling interviews, scriptwriting, and appearing as on-screen talent
Here are my achievements at Planetmoto:
*Grew Social Media Following to 50k in 2 Year: Successfully expanded audience across all platforms, showcasing strong community engagement and content strategy
*Achieved 23 Million Impressions on Instagram: Demonstrated exceptional capability in creating engaging and impactful content
*Garnered 8.5 Million Views on TikTok: Leveraged platform trends and innovative video content to capture a substantial audience
*Attained 7 Million Views on YouTube: Produced and optimized video content to attract and retain a significant viewer base
*Collaborated with Renowned Brands: Partnered with Planet Ban, Continmoto, and Cargloss Helmet, enhancing brand visibility and engagement
*Engaged with Key Opinion Leaders (KOL): Worked with high-profile KOLs like Iben Ma and Bintang Emon, along with various macro, micro, and nano influencers to expand reach and influence
*Generated ±800 Marketing Qualified Leads from Social Media in 3 Months: Implemented effective social media campaigns that converted a substantial number of leads, contributing to business growth
Freelance social media manager for Kasirco, a B2B POS system brand
I’m currently managing KASIRCO’s social media, a B2B brand offering POS system solutions. I’ve implemented strategic content pillars specifically tailored for B2B audiences. From June 2024 to mid-January 2025, organically generated +12k impressions across Instagram, Facebook, YouTube, and TikTok.
Growing my social media @yudichu as a content creator and book reviewer 📚
With strong skills in crafting video scripts for social media, I started creating book review content on my personal social media accounts. From Oct 2024 to May 2025, this effort organically garnered +83k impressions across Instagram, TikTok, and YouTube Shorts.
TRI WAHYUDI’S SKILLS
Familiar with social media and analytic tools (e.g., Meta Business Suite, Iconosquare, TikTok Analytics, Capcut, Instagram Analytics, Giphy, Hootsuite, Bit.ly, Tweetdeck, Twitter Analytics, Later.com, Linktree, Taplink, Sprinklr, YouTube Studio, Google Analytics, YouTube Music Charts & Insights,).
Check out my social media portfolio here and portfolio articles here 🔎
Want to grow your social media and blog? Let’s connect on Linkedin below!
